Video Marketing Outpaces Expectations Says Survey from The Experts Bench
According to a survey by The Experts Bench, 72% of businesses have used video as part of marketing in the past 12 months and 45% planned on increasing the usage of video by at least 10%.

DULUTH, GA, September 12, 2011 /24-7PressRelease/ -- According to a survey by The Experts Bench, a global marketing consulting firm, 72% of businesses surveyed have used video as part of an integrated marketing campaign in the past 12 months and 45% planned on increasing the usage of video by at least 10%. NielsenWire recently reported that online video usage in the U.S. overall is up 45% since 2010.

Today's streaming capabilities dramatically decrease the time to load online video, reducing the risk of losing a customer's attention span. Tools such as VOIP, videoconferencing and IMing are rapidly combining with IP video applications (IPTV), online presentations and video on-demand to provide marketing with a worldwide platform. Tony Hart, a marketing video service provider consultant with The Experts Bench London, believes, "The continuing strong trend in the telecom industry is for video to become ubiquitous, and all video to be delivered over IP to any device anytime, anywhere."

According to the Experts Bench survey, 80% of companies utilizing video in their marketing campaigns are using or intend to use YouTube. And according to Forrester Research, web pages with video have a 50% better chance showing up on the first page of Google than pages with just text. "Video is an integral part of the SEO attack plan for all businesses...it's becoming more evident that you either have to participate or risk your competitors doing so and getting the jump on you," explains Chris Horton, a SEO/SEM analyst for Jim Ellis Automotive Dealerships. To support that growth, YouTube now charges "per view" advertising rates instead of "per click".

Further results of The Experts Bench Video Marketing Survey will be discussed on September 28 on The Experts Bench Talk Show Webinar "Are You Leveraging Video in Your Marketing?" The Experts Bench webinar guests are experts steeped in video marketing best practices. The webinar is free, but registration is required. To learn more, contact Cindy Caldwell, eMarketing Manager of The Experts Bench at 866.775.6810 or marketing@theexpertsbench.com.

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Cindy Caldwell
The Experts Bench
eMarketing Manager
2763 Meadow Church Rd
Duluth, GA
USA 30097
Voice: 866-775-6810
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